What are some perils that funeral homes could expect from a marketing agency that doesn’t understand funeral service and all marketing aspects?

Using Non-Funeral Agencies…

For starters, when I have worked in conjunction with these communications or marketing agencies, I noticed that there is usually a group of young people with marketing education and low-level experience

I believe that experience trumps education as inexperience can’t identify what can go wrong

They give good sales pitches and say the right things, but they don’t always deliver on their promises

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