What are some errors that non-funeral marketing agencies made that needed to be fixed?

What are some examples non-funeral marketing agencies have made and what was needed to fix these errors?

The agency that was helping the funeral home with a name and branding change, changed the domain name with no plan to keep and redirect links from the previous, 18-year-old domain name which they were going to let expire

In two separate circumstances, the Agencies – who were looking for the big sale of a new website – failed to tell the client (who already had a WordPress website) that they could just have a new theme instead of rebuilding the entire website on the WordPress platform again.

In both cases – without my intervention – there would have been SEO rankings drop because of the lack of SEO expertise in the agencies.

In reviewing a Google Ads account for a funeral home that was using an outside-of-funeral-service agency, I discovered they had not added “obituary” and its derivatives to a negative keyword list. These agencies don’t realize how many people search for obits which rapidly drains the funeral home’s ad spend budget.

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