Funeral CMO (Fractional)
A KPI-driven Fractional Chief Marketing Officer (CMO) for your funeral organization
Below are the 3 main offerings for our CMO services…
CMO Engaged
- A fractional Chief Marketing Officer for your business for 10 hours per week
- Deploys the Funeral Marketing Blueprint to build out marketing strategy, establish KPIs and reporting, define positioning, and more
- Funeral Marketing Systems Map delivered after the first 30 days
- Sprint Planning and Review calls led weekly
- Hire, train, evaluate and release vendors, employees, & contractors
- 3-month minimum commitment (short-term, high-octane)
- Investment: Starting at $8,000/month
CMO Consultative Strategy Session – Intensive
- 4 to 6 hour Strategy Session for your team using the Funeral Marketing Blueprint to focus your marketing strategy. Custom, bespoke based on your company’s needs.
- 7-day Preparatory Period via email correspondence
- Audit arrangement process from first-call to the completion of the arrangements since during this time-frame you are still marketing your services – in this case directly to the client family
- Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
- Investment: Starting at $5,000
CMO Advisor
- A fractional CMO leading your team as a strategic advisor
- Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session
- Sprint Planning calls led twice-monthly
- Unlimited email correspondence
- Grow long-term with the least financial risk
- Access to our marketing campaign standard operating procedures (SOPs)
- 6-month commitment
- Investment: Starting at $4,000/month
Ready to chat?
Book your 30-minute Marketing Clarity Call with Funeral Boardroom Founder, Robin Heppell.