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Funeral Boardroom

Funeral Boardroom

Where the Funeral Elite Meet

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Home » Services » Strategy & Marketing

Funeral CMO (Fractional)

A KPI-driven Fractional Chief Marketing Officer (CMO) for your funeral organization

Below are the 3 main offerings for our CMO services…


CMO Engaged

  • A fractional Chief Marketing Officer for your business for 10 hours per week
  • Deploys the Funeral Marketing Blueprint to build out marketing strategy, establish KPIs and reporting, define positioning, and more
  • Funeral Marketing Systems Map delivered after the first 30 days
  • Sprint Planning and Review calls led weekly
  • Hire, train, evaluate and release vendors, employees, & contractors
  • 3-month minimum commitment (short-term, high-octane)
  • Investment:  Starting at $7,500/month

CMO Half-Day Consultative Strategy Session

  • 4-hour Strategy Session for your team using the Funeral Marketing Blueprint to focus your marketing strategy. Custom, bespoke based on your company’s needs. 
  • 7-day Preparatory Period via email correspondence
  • Audit arrangement process from first-call to the completion of the arrangements since during this time-frame you are still marketing your services – in this case directly to the client family
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
  • Investment: Starting at $5,000

CMO Advisor

  • A fractional CMO leading your team as a strategic advisor
  • Available after at least one 90-day sprint with CMO Engaged or a Half-Day Consultative Strategy Session 
  • Sprint Planning calls led twice-monthly
  • Unlimited email correspondence 
  • Grow long-term with the least financial risk 
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month commitment
  • Investment: Starting at $3,500/month

Ready to chat?

Book your 30-minute Marketing Clarity Call with Funeral Boardroom Founder, Robin Heppell.

Book Call Now

Robin Heppell, CFSP

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Funeral Boardroom is a division of Robin Heppell’s Heppell Media Corporation

  • Home
  • About
  • Services
    • Preneed
    • Competition
    • Growth
    • Strategy & Marketing
    • Boardroom
    • Pick My Brain
  • Areas of Expertise
    • Marketing
    • Strategy
    • Competition
    • Preneed
    • Systems
    • Dashboards
  • Blog
  • Videos
    • CMO Videos
    • Marketing Q & A Webinar Replay
  • Contact