Marketing Questions

Recorded January 19, 2022 and part of the Funeral Marketing Q & A webinar

To go back to the webinar replay page with all recordings – click here

Here is the list of questions that are addressed in the video above:

1. What’s the best marketing strategy?
2. What marketing strategy should we be using for 2022?
3. How much should a funeral home budget monthly for marketing?
4. What is the average amount to spend on marketing and where is the best medium to spend it?
5. Have you successfully used podcasts for a funeral home?
6. What is the best audience to market to? The elderly? The caregiver? The next of kin?
7. How is a Funeral CMO Plan different than what most funeral homes are doing now?
8. How to delivery an elevator speech to answer “What do you do”?
9. If you had to select one channel to market in what would that be and how can it be used effectively?
10. What is the best way to market as a storefront cremation service?
11. Other than Google, what is the best way to advertise?
12. How can I improve our brand?
13. Is traditional media relevant?
14. What is effective in today’s climate, since the death of print?
15. How to market your grief assistance with the pandemia (pandemic)?
16. With the influx of non-attendance funerals, what is the best way to sell a cremation with a service?
17. Is a direct mail marketing survey still effective as leads tool?