If you are considering hiring or extending an engagement with a local marketing company, you should consider the alternative of hiring a fractional CMO for your funeral home.
The Fractional CMO:
- Builds your business by hiring in-house and finding great-price contractors
- Knows what great talent looks like, what to pay, and manages them from a high level
- Becomes the “one throat to choke” for CEO, by managing entire marketing department
- Creates internal SOPs for your business to use long into the future to reduce “reinvention” and increase consistency
- Increases your company’s value by installing systems instead of relying on another company
- Wakes up every morning wanting to grow your company (not growing their agency revenue)
The Marketing Agency:
- Charges you fees that pay for overhead, management, employees, training and benefits
- Must charge corporate rates for the entire team (and shareholder profits)
- Doesn’t understand funeral service so you will have to train them on the nuances and empathetic nature needed
The Funeral CMO:
- Gives you the confidence that the person leading your marketing understands the sensitivities of funeral service
- Will outsource specific tasks needed to individual experts – not to a team of people that you may not need
- Works directly with your staff member – the marketing director – who will be coached along the way and will be able to continue these marketing strategies long after the engagement is over
- Works to build you an internal asset, not just an expense
Book your 30-minute Marketing Clarity Call with Funeral Boardroom Founder, Robin Heppell.
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