Have you thought of what your market will look like in five years? Will you have a stronger position in that market compared to where you are in your market today? To be stronger in the future, you are going to have to do something different. Do you have a plan?
In the early 2000s, with cremation continuing to rise, competition intensifying, the start of the Internet, and with consumer behaviour changing, I went back to university – focussing on entrepreneurial management. I dove deep into MBA-level business strategies and frameworks to help funeral homes take a strategic business approach to our ever-changing profession.
Since that time, I have helped funeral home owners who are considering expansion into new markets or online cremation, vertical integration to strengthen their value chain such as adding a crematory or floral store. I have helped firms in more overall strategic planning exercises including Environmental Scan (PEST Analysis), SWOT Analysis, Competitive Forces and Differentiation Opportunities.
If you want assistance in overall strategic planning or want to focus on one strategic initiative, contact me and we can discuss options such as our Retainer Program, Boardroom Mastermind or my Pick My Brain service for a quick discussion.