Do you feel that you were funeral home marketing strategy is what John Wanamaker was referring to: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.“ Or even worse, you think your marketing is even less effective than Wanamaker‘s?

From direct mail to Yellow Pages and print ads to Facebook and Google Ads, ad reps are quick to hype the exposure, the impressions, the engagement and other vanity metrics but they rarely talk about the tangible metrics like preneed appointments and first calls.

For over a decade, I have aligned all marketing efforts to be results-focused – complete with tracking spreadsheets and dashboards that track ROI (return on investment) – or at least other metrics that can be measured against other marketing efforts so that you won’t be making the same statement as John Wanamaker did.

For a complete review of all of your marketing efforts,