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Home » Areas of Expertise » Competition

Competition

Are you worried about what your competitors are doing? Have you been slowly losing market share? Are there new cremation companies in your market? Do you have a plan if anyone new comes into the market? If you answered yes to one or more of these questions, I urge you to continue reading…

For the first 20 years of my career, I was in a high cremation, highly competitive market with independents, corporates and societies. During my business degree, I intently studied Harvard‘s Michael Porter‘s, Five Forces of Competition. Since that time I have been helping funeral home owners like yourself position themselves to beat the competition.

Both your current profit and your future valuation depend on how you stack up against your competition. With my Funeral Competitor Framework, you will see how you compare now and how you can improve or strengthen your position in the future. 

For every death in your market, either you or your competition will serve that client family. Whoever wins that call gets a little stronger and the others will get a little weaker. Let’s get you and your firm a little stronger – contact me today…

Robin Heppell, CFSP

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